World Reviewer - What’s it all about?

World Reviewer is all about holiday experiences. We have taken a completely new look at how travel is presented online – starting with what you want to do, rather than where you want to go, and starting with experiences, rather than the products or services.

First we collected the best travel experiences in the world – not according to us, but according to the over 200 travel specialists, experts, scholars and scientists we have assembled to help us. Clearly there is no such thing as the definitive list, which is why the site is open for users to add to, to rate, and to review. You can browse all the experiences we have on the main travel ideas page, and filter by category (what) and location (where).

Next we have linked them with selected holiday products and services, from holidays to hotels to flights to get there, as well as further resources to find out more about the destinations - also ‘what’s nearby’, the weather to expect at certain times of year, local tours, and so on. We still have a way to go here, but we are steadily building sophisticated trip planning tools that will provide you with a range of choices as to how you want to book your holiday – through a tour operator, by putting the trip elements together yourself, or by using the personalised service of a travel expert.

Above all, the experience of finding ideas and planning your holiday online should be fun, which is why we are using the latest technology – thousands of stunning flickr images, the latest google mapping, videos imported from YouTube and Geobeats, and fun tools like our weather map, or our ‘experience of the day’.

World Reviewer aims to be:

• Inspirational
• Authoritative
• Visually appealing
• Simple to use
• Practically useful
• Technologically savvy

Do please let us know what you think – what you like, what you don’t like, and where you think we can improve. And if you want to know who we are, check out the World Reviewer Team.

Winner of Travolution Awards Best New Online Travel Company

Winner of Yahoo! finds of the year 2007